Letter Burning
2011
Description
Subway responded to our 2 to 1 spots by sending a cease and desist letter. We reacted like any sensible brand would. We had Domino's CEO, Dave Brandon, burn the letter on National television.
Fields
Advertising
- Domino's: Letter Burning
- DIGITALAfter watching Dave Brandon bake Subway's cease and desist letter on Dominos.com, customers are invited to bake the letter themselves.
- PRESS
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