Optimum: Non-traditional
2011
Description
Non-traditional and Ambient advertising.
Fields
Advertising, Copywriting
- Optimum: Non-Traditional
Back Cover Print Ad:
In order to redeem this coupon for a free sample of Pro Complex, as a test of strength, body builders had to rip the entire magazine in half (instead of cutting it out with scissors) and mail the entire spine in as proof of power. 
- Ambient: Outdoor Exercise Stickers
- IN GYM:
Stickers were placed under the heaviest weights on the workout machines, where only the big guys would see them. 
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In this campaign we asked people, what could you do with Toyota's technology to make the world a better place?Advertising, Copywriting2011 -
TWELPFORCE is a collective force of Best Buy technology pros offering tech advice in Tweet form.Advertising, Copywriting, Interaction Design2011 -
TWELPFORCE is a collective force of Best Buy technology pros offering tech advice in Tweet form. @TwelpForceAdvertising, Copywriting, Television2011 -
Toyota Care offers complimentary maintenance and road-side assistance. It's total peace of mind.Advertising, Copywriting2011 -
Bluum is a Curiosity Engine that let's you discover new stuff and explore the unknown with a simple highlight.Interaction Design, Apps2011 -
During the Toyota recall we asked Toyota owners, our most loyal fans, to tell their stories about their beloved automobiles.Advertising, Copywriting2011 -
Domino's new oven-baked sandwiches beat Subway's in a national taste test. So we picked a food fight with the largest franchise in America.Advertising, Copywriting2011 -
Subway responded to our 2 to 1 spots by sending a cease and desist letter. We reacted like any sensible brand would. We had Domino's CEO, Dave Brandon, burn the letter on National television.Advertising2011 -
Please resist the urge to speak in a fake Brooklyn accent after ordering the Brooklyn from Domino's.Advertising, Copywriting2011 -
When you order Domino's, You got 30 minutes. Use them wisely.Advertising, Copywriting2011 -
Optimum Nutrition makes bodybuilding supplements for those guys with thick necks and freaky-big biceps. This campaign is for 100% Whey Gold Standard, a muscle building protein.Advertising, Copywriting2011 -
A rapping penne pasta. Need I say more?Advertising, Copywriting2011 -
A 3 minute short film and winner of Seattle Times 3 minute masterpiece.Film, Screenwriting2011 -
A Volkswagen for 0 down. It will make people do strange things.Advertising, Copywriting2011 -
Behold the power of the Geek Squad.Advertising, Copywriting2011 -
Here we explored what college kids do with their microwaves when they have no Kraft Easy Mac Cups. On the site you can click to watch, soap, gummy worms, Christmas lights and a bunch of other random stuff get nuked (complete with inside micro-view cam). It’s mindlessly glorious.Advertising, Web Development, Copywriting2011 -
Guitar Center campaign.Advertising, Copywriting2011 -
Back Cover CopyCopywriting2011 -
The Dry Erase WatchIndustrial Design2011 -
The polar opposite, positive, anti-FailBlog.Blogging2011
